REVIEW: Too Faced ‘Born This Way’ Concealer

REVIEW: Too Faced Born This Way Concealer

I’m always looking for a decent concealer and when one runs out, I buy a different brand.

I have high praise for Estée Lauder Double Wear Flawless Wear Concealer, but on my neck, not under my eyes (click the link and you’ll see what I mean).

I’m fairly new to Too Faced cosmetics, although obviously, I have the ludicrously expensive ‘Hangover 3-in-1 Setting Spray’ which is OK, although the spray is less ‘fine’ and more ‘fat droplets’ as comes to an end.


Offering buildable, hydrating, undetectable coverage, the oil-free formula features a proprietary blend of colour correctors to ensure a seamless finish, hiding the appearance of fine lines as well as dark circles and blemishes.

The luscious liquid formula is enhanced with a proprietary blend of colour correctors that help to brighten, boost and hydrate the skin, replenishing moisture levels to give skin a smoother, more youthful appearance. Perfect for camouflaging dark circles and blemishes, this also helps to minimise the appearance of fine lines and wrinkles thanks to the hydrating formula.


Apply under the eye area in a V shape and blend. (Not if you’re over 25!) Layer as needed.
For the longest wear, set with a setting powder. (Yes, agree I use Bye Bye Pores™ Poreless Finish Airbrush Powder)
Layer one shade brighter under iris and top of cheekbone for the ultimate bright eye. (Buy another one you mean?)
Can be used to touch-up foundation during the day. (Didn’t know this, might try it).

Available in 12 shades versatile enough to suit a wide array of skin tones: from Very Fair to Dark via Light Beige and Medium Tan.
Born This Way concealer
It’s great that very pale and very dark skin tones are catered for. But for everyone in between, it’s a bit of a nightmare, because the ‘swatches’ are as far removed from real-life shades as can be, and it’s a lottery to pick your ideal one. 
I’ve adjusted my swatch below to exactly match the shade I chose – Light Nude. If you think it looks very peachy then you’re absolutely right.
Too Faced 'Born This Way Naturally Radiant' concealer


The second I applied it I thought, oh oh, this is all kinds of wrong. It was a light peach (as above) that looked ridiculous against my pale skin.

But then I blended it – you can use a brush, or as I do, pat it on with my ring finger, and you know what? It blended seamlessly and the colour just vanished, covering up my dark circles.

There’s a bit of a strange but not unpleasant, scent to it, like leftover tangerine peel at Christmas, and the texture is quite thick. I’ve never used Tarte Shape Tape concealer (mainly because I can’t get hold of it easily here in the UK), but I wonder if this is similar? The pigment is very strong and I can see why younger women would draw on a V shape and blend it. Dabbed with a Beauty Blender it would melt into skin nicely.

For me, 3 or 4 dots is enough. Longevity is good, but that might be my ‘light as air’ Bye Bye Pores setting powder. There’s no caking or creasing.

One slightly odd thing and this is nothing to do with the concealer, but if I cover my dark circles completely, or if I’ve been professionally made up and they do it, I look like I’m wearing a mask. It’s as if I need a little shadow ie darkness, to give my face more dimension. Just something I’ve noticed.

Too Faced Born This Way Naturally Radiant Concealer 7ml £20.00 


Not mine, but from MUA Wayne Goss – Check out his YouTube channel. He tells it like it is and isn’t above calling out big bloggers or vloggers if he thinks they’re misleading their audience.

Spray 3-4 pumps of setting spray into your palm then add your usual amount of liquid foundation, mix them together and apply.

Wayne recommends Skindinavia (118ml £24.00) an oil free finishing spray, which I bought because Hangover spray had run out. My make up is locked in for the day, even in 30c heat!

Leave a Reply