If you’re wondering what happened to Benefit’s very popular Gimme Brow Eyebrow Gel, Benefit recalled it late last year. Perhaps now’s the time to dig out your old one and get a refund!
The (rather blunt) official line:
If it comes into contact with the eyes, it could lead to eye irritation…. We recommend that you stop using the product.
I reviewed Gimme Brow a few years ago on here. I wasn’t a fan. I thought the shade Light, was too dark for my fair brows and the overall look was unnatural, heavy and harsh.
Benefit now offer all kinds of eyebrow enhancing pencils, powder and gels, but their 3D BROWtones Eyebrow Enhancer is the closest to Gimme Brow.
However, for a third of the price – £6.50 for 6.5ml versus £20.00 for 6ml, I bought a tube of NYX Professional Makeup Tinted Eyebrow Gel Mascara.
Our foolproof tinted brow mascara helps your dreams come true. It sets, tames, and tints brows for natural-looking wear. Our dependable formula leaves brows feeling soft while maintaining complete control.
There’s a varied choice of 5 ‘suit everyone’ shades, I chose Blonde, which is an ashy taupe colour, spot on for me.
It’s important to state that this isn’t a volumiser, it’s a colour enhancing gel. Obviously it’s a dupe for Gimme Brow, but there are no fibres to cling onto and bulk up little eyebrows hairs.
But, wear it over eyebrow pencil/powder and it will definitely create the illusion of thicker brows. Wear it on its own and it’ll tame and shade your brows in a very natural and polished way.
I only bought this because I was out of clear eyebrow gel (it gets murky so quickly), but now I’m an instant convert. It’s either love or hate with me and Benefit, this is love.
The brush is small and dainty and tapers almost to a point (unlike the Gimme Brow one) so you can brush brows vertically and horizontally without the risk of smudging.
The brush never becomes overly saturated with product. The collar removes excess gel when you pull the wand out. I prefer it this way; I wish mascaras would do this, I’m forever wiping the brush head down with the side of a cotton bud. This brush comes out almost dry, which is perfect to build up the colour.
NYX are a bit light on description, so I can’t tell if it’s waterproof or not. I guess if it was, they would say! However, I do know the colour stayed put all day.
It doesn’t dry crispy, no matter how many layers you build, just sets brows in place.
This is a great find for me – the shade, ease of application, longevity and of course the price – tick, tick, tick, tick.
NYX Professional Makeup Tinted Eyebrow Gel Mascara £6.50 from most online beauty retailers.
PS Update (December 2018) NYX Brow Gel is .50p cheaper on the UK NYX website than at Boots.