A fool and her money… Do I use that opening a lot? This review is based on my personal experience and honestly, I feel relieved it’s all over and I promise never to be so silly again.
THE DYSON SUPERSONIC™ HAIR DRYER
The hairdryer designed to dry your hair fast, but with minimal damage, launched a couple of years ago. I dismissed it immediately because of the £300 price tag. But the convincer was someone with Instagram perfect hair who personally recommended it to me. Of course, I found out later she wears very expensive, custom-made, real hair extensions.
DYSON SUPERSONIC HAIR DRYER
3 precise speed settings – Fast drying, regular drying and styling
4 precise heat settings – 100°C Fast drying and styling, 80°C Regular drying, 60°C Gentle drying, 28°C Constant cold
Power – 1600 Watts
The V9 motor also spins up to 110,000 times per minute at one inaudible frequency, making it faster, lighter and quieter than other motors.
A microprocessor measures and regulates air temperature 20 times every second, keeping the temperature under control, which helps prevent extreme heat damage to protect natural shine.
With the Supersonic™ Hair Dryer, heat and power settings can be adjusted quickly, ensuring controlled, high-velocity airflow.
Magnetic smoothing nozzle, magnetic diffuser, magnetic styling concentrator
Cool to touch
With Heat Shield technology, the surfaces of the attachments stay cool.
This appliance performs extra quietly making it the perfect choice for your morning hair routine
THE PRE-REVIEW WAFFLE
It took a lot of planning to buy this hairdryer, even I know that no hairdryer is worth £300. You’re paying for the Dyson brand name, the research, the huge marketing campaign and the innovative technology, we get it!
But I really did need to justify (to myself at least), such a big spend. I put an odd £20.00 away now and then and £150.00 soon built up. The other £150.00 was my Valentine’s present. I told a little white lie and implied that the dryer was reduced to £150.00 as a ‘one day only’ Valentine promotion. I then spent the rest of the day fretting that Mark would tell someone and they’d say, here’s £300, get me two!
I thought the cost would pay for itself if, in the long-term, it helped protect my fine, highlighted hair from heat damage. As I always say, older hair is knackered hair, it’s been through 40 plus years of dyeing, heat styling and product overload, it deserves the best of care.
The dryer is beautifully packaged, it’s a good-looking piece of kit. There’s a little rubber mat to lay the dryer on to protect it, a useless hanging thingy and 3 magnetic attachments, although I only used the smaller, smoothing attachment. The fact that it just snaps on and you can easily rotate the nozzle in any direction is really helpful.
I didn’t think it was particularly light, but the compact size means it’s really comfortable to hold and easy to use. The controls are simple and you can switch heat and power settings with a flick of the thumb. It is thoughtfully designed and really does reduce hair drying time which of course is what we all want.
It made my hair flat and fly away. I tried every combination of speed/power/hair styling products – same thing. I thought it’s definitely me not the dryer BECAUSE IT COST £300! So, I looked up the official hair drying videos.
I read somewhere that if you’re unhappy about the dryer and want to return it, Dyson sends someone out to teach you how to blow dry your hair. That’s crazy, but I think they might invite you to a salon to demonstrate the correct drying technique.
Now, do you see what I mean about flat, flyaway hair? I’ve watched a few of these official videos and the result is always the same – hair is lovely and smooth, but it lacks body.
I have to admit, the condition of my hair DID improve over the 5 weeks I used the dryer (2 x a week) and my hair would always look smooth and shiny the NEXT day. I know this was my goal, but I wanted my hair to look good the DAY I washed it.
My hair never looked right, not one single time, it was always was too floppy and slippy, I felt it just wasn’t worth the £300 price tag. I’ve had fairly expensive hair dryers in the past, but they were usually too heavy so I always went back to the BaByliss Nano Travel Dryer (£15.00).
It’s light – half the weight of the Dyson, less powerful at 1200W and has only 2 heat and 2-speed settings, but it gets the job done. I felt like me again. I knew I messed up and decided to return the Dyson.
I bought the Dyson online from John Lewis and thought, this should be straightforward enough to return. It doesn’t work as expected, so not fit for purpose (for my hair).
Instead of the Returns Desk (hassle-free, helpful and polite), I had to go to the Electrical Department – warning flag duly raised, I’ve returned products there before, I knew I’d have to plead my case.
To cut a long rambling story short, I had a bit of verbal tussle with the very rude sales assistant.
I hadn’t realised I was four days past the 35 days cut off point for a refund and that they’re not legally obliged to give me my money back just because I didn’t like the product – her words.
My argument was that the dryer wasn’t working for me, so surely I’m entitled to a refund from John Lewis or Dyson. I mean, what about all that customer satisfaction/the customer always right jazz?
I said I’d go straight to Dyson and she said they wouldn’t refund my money either. I was panicky (£300!) and admittedly, a tad rude back. She then disappeared and came back with, “I’ve spoken to my manager and in this case we’ll make an exception and offer you a full refund.” Oh, how those words must’ve hurt her.
Obviously, she couldn’t leave my small victory there, when the refund was finally completed, she spat, “Of course, John Lewis will now have to sell the dryer at a reduced price.”
I replied, “Well, someone will get a bargain because it’s hardly been used.”
So, if you’re in the market for a perfect Dyson hair dryer for less than retail price, get thee to John Lewis in Brent Cross – just don’t tell rude Sarah I sent you!
Dyson Supersonic™ Hair Dryer £299.99
I admit it, I was too hasty returning the Supersonic. I bought the Dyson Volume + Shape Airwrap Review here