REVIEW: Babyliss Brilliant Shine Ionic Brush

Babyliss Brilliant Shine Ionic Brush


Like a lot of women, if my hair behaves itself and looks exactly the way I want it to, then I know I’m going to have a good day. On the flip side, a bad hair day means it’s downhill all the way. Shallow? Oh yes indeedy. #firstworldproblems

I often leave the house with ‘salon perfect’ hair, but by the time I reach work I can look a tad bedraggled. Any hint of humidity in the air, a stiff breeze or a light rain shower and my hair will frizz up.

The Babyliss Brilliant Shine Ionic Brush is a battery operated hair brush that promises to flatten frizz, banish static and condition hair, leaving it soft and smooth.


Ions are molecules with a positive or negative charge. Hair has positive ions, the Babyliss brush generates negative ions which cancel out the charge and therefore eliminate frizz, static and fly-away hair.

My grasp of physics is a little woolly, but this is a clear and concise explanation from wiseGEEK

Hair has a natural positive charge that repels hair strands from each other, thereby causing frizz or fly-away hair. When the negative ions of an ionic hair brush react with repelling hair, the ions force the strands to lay straight alongside each other. Using an ionic hair brush typically gives hair strands a shiny and healthy appearance. When the hair cuticle is flattened, hair typically is softer and has more volume.

The handle takes 2 AAA batteries (included) and generates these ions. If you hold the brush to your ear (not the bristle side obviously), you can detect a faint static sound, a bit like the noise you hear when changing radio stations.

Babyliss Brilliant Shine Ionic Brush


My hair is fine and usually a bit of a cloud of frizz when I brush it, but with this it gets rid of all the floating old lady shortish hairs, and also smoothes my hair down so you can see strands instead of a vague cloud. Also, it seems to make it shinier.

I bought this brush after reading an article in a daily newspaper. I have fine curly hair that needs taming with a fair amount of products. This brush is a great little buy as it does cut the static from your hair. It means I use less mousse and hairspray, which has to be a good idea.

Unfortunately all this means that my split ends are more obvious so I think that after a trim my hair will look even healthier.

I’m delighted with the results. I have very thick, frizzy and difficult to manage hair, and this really made it smoother and less fly away, without having to load it down with products. This brush obviously doesn’t work for everyone but it definitely works for me.

Rather disappointed. However maybe I expected too much. I have very curly hair which is quite hard to tame. My hair did feel softer though.

I have fine hair, very prone to static, and the brush made it sit perfectly for hours and feel beautifully silky.

The most famous review of this product is by India Knight for the Sunday Times.

This brush is my new favourite thing. If your hair is straight, it will give you glass-like shine with zero products. If your hair is wavy, it will turn it into shiny, Old Hollywood waves. The ions kill any static stone dead — every single flyaway hair is identified and forced to behave.

If your hair is curly, like mine, it will maintain the curl but seemingly alter the texture of the hair so that the curls are soft, smooth and shiny. If you’re the kind of person who wakes up tangled, this will untangle you and make you sleek, as if you’d popped into the hairdresser for a quickie. Needless to say, the magic brush laughs in the face of frizz caused by rain or humidity.

Copyright: The Sunday Times


Yes, it does tame hair and smooth out the frizzy bits. The shine isn’t glass-like, but it is there. The nylon bristles are quite firm; I could definitely feel them on my scalp when brushing my fine hair.

Even though it’s noiseless, I can’t see anyone leaving it on and running down the batteries. The obvious yellowy/orange light to indicate it’s running would be hard to ignore.

If I did have a couple of gripes they would be that the packaging is awful, too much hard, sharp plastic – Babyliss, save money and the environment and package it in cardboard, with a small, clear plastic window on the front instead. Secondly, I wish they’d make a handbag friendly size. This brush is a wet weather essential. I need to carry this with me at all times and it’s just too big to be practical.

There have been some reviews that call it ‘cheap looking’ because it’s lightweight and mostly plastic – I do understand where they’re coming from, but as it does the job, I’m not particularly bothered by this.

The Babyliss Brilliant Shine Ionic Brush is £30.00 (Free P & P) from Babyliss

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