Has Liz Earle’s Cleanse & Polish changed? NEW UPDATE

Liz Earle Cleanse & Polish

Anyone who runs a website will know that you have the ability to read the search terms people use to land on the site. Of all the searches I had yesterday, 32 people asked exactly the same question.

 “Has Liz Earle Cleanse & Polish changed?”

I couldn’t believe it, mainly because I bought a 200ml tube of Cleanse and Polish a couple of weeks ago and I thought to myself, have they’ve changed the formula?

It is incredibly expensive at £26.00 for 200ml, so I just use it to take off my eye make up, because it’s still the only make up remover product that doesn’t irritate my sensitive eyes. You can work it right into the lashes – I use waterproof mascara. It  doesn’t sting or make eyes watery.

To remove the rest of my make up, I use NSpa’s Hot Cloth Polish (with a very similar list of ingredients to Cleanse & Polish), but much cheaper. MAJOR UPDATE I’ve just seen (18/3/17) that the price has been ‘rolled back’ to £3.00 a bottle, this is an absolute bargain! Keep in mind that it’s not suitable for removing eye make up.

How To Stretch Your Liz Earle Cleanse & Polish


I’m a huge fan and have been using the Liz Earle cleanser for years, so I know the consistency, how it feels and performs, and how much I need to remove my make up.

To me, it was very different from before:

  • The texture felt thinner, more slippery
  • That fresh, herbal aroma wasn’t as intense
  • I needed to use more product to remove my make up

After the first use, I threw it into the back of the car to return it to John Lewis. Of course I kept forgetting about it and eventually, my old tube ran out and I had to use the new one, thinking that maybe I got it wrong and I just had a duff one.

But then I read the searches yesterday and now I know I’m not the only one, it looks like it has changed.

When I was teaching my boys simple economics, I explained to them how some companies can make a profit on their best-selling products. They reduce the amount of expensive ingredients in a formula by the merest fraction. This in turn, reduces the manufacturing cost, and increases their profit margins.

Confectionary companies do this all the time, albeit in a less subtle way, by reducing the number of sweets in a tin (but never the right sweets, you’ll notice).

I’m not saying that Liz Earle have done this, I believe their business practice is honest and ethical, but something’s not right.

Perhaps all 33 of us had the same ‘weakened formula’ batch? It is feasible. There’s no mention of Liz Earle ‘improving’ the formula either, a word which always makes my heart sink.

I’ve written to the Liz Earle company of course, and will post the reply.

2nd December 2015

16th December 2015

A reply from the Liz Earle company and no, we weren’t all going mad, and yes, there IS a reasonable explanation:

We have tweaked the preservative system slightly because the European Commission has insisted we no longer use one of the preservative ingredients within the product.

The vast majority of customers have not noticed any difference when using this formulation, however this change has altered the texture and the fragrance of the product slightly.

We are currently working with Liz on a new formulation that is as close as possible to the original product you know and love.

Grrr, to the European Commission though, what else are they going to tamper with?
*shakes fist*

UPDATE 18/3/17

The Liz Earle company are – or at least were, doing everything they can to recreate the ‘old’ formula. I know this because – and this has nothing to do with the site, they actually sent me a couple of full sized testers last year, as I’d written to them as ‘disgruntled customer’.

I had to fill out a very detailed questionnaire each time. That said, I made it very clear that the testers didn’t come up to scratch regarding scent or texture.

However, I bought three 100ml pump bottles on ‘Black Friday’ last November for £10 each, and only opened the first one a couple of weeks ago.

The casings are brown instead of pale green, and at first I thought it was new packaging, until I realised they were targeted towards men – I wonder how well they’re selling? 

Now I can’t be sure it wasn’t my imagination, but after the very first use, it felt like the cleanser had the old scent and texture of the original C&P.

Subsequent uses show me that while it is slightly thicker than the new formula, the scent (which for a lot of us, is part of the comforting cleansing ritual), smells only faintly like the old one.

What is good though, is that it dissolves my eye make up more efficiently than the new version.

As a further update, a lovely reader on here was told via email from the company, that Liz Earle are thinking of reverting back to the ‘classic’ formula.

As far as I’m aware, there were certain preservative ingredients they could no longer use. Why the change of heart? I wonder if Brexit will free us from the shackles of this inferior formula?


In case you skipped the part before the update, I’ll repeat the following:

NSpa’s Hot Cloth Polish (with a very similar list of ingredients to Cleanse & Polish), is much cheaper.  Asda have ‘rolled back’ the price (18/3/17) to £3.00 a bottle. You can’t use it to take off eye make up, but it’s still an absolute bargain, I’m stocking up tomorrow if there’s any left!


  1. December 3, 2015 / 9:31 pm

    I wouldn’t be at all surprised if since it changed ownership the formula had changed as well….wouldn’t make sense for the new company not to use their own suppliers which are probably very different from the original Liz Earle based on Isle of Wight…

  2. December 4, 2015 / 1:00 pm

    I agree! I’ve also got a pump bottle of the cleaner, so it’ll be interesting to see if the texture’s different as well.

    No reply from Liz Earle so far…

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