Golden Oldies John Frieda Sheer Blonde Colour Renew

John Frieda Sheer Blonde Colour Renew

One of my very first hair care product purchases was the iconic John Frieda Frizz-Ease Serum (still going strong today). I’ve bought other JF products on and off throughout the years, mostly conditioners, but the two I always come back to are John Frieda Sheer Blonde Colour Renew Tone Correcting Shampoo and the matching Conditioner.

For colour-treated blondes, the tone correcting shampoo neutralises brassiness. The formula contains an optical brightener and lavender. It extends the salon-fresh look of your blonde by neutralizing brassiness. With UV filters.
The conditioner formula contains an optical brightener and lavender. It restores moisture and renews softness for fresh-looking blonde. With UV filters.

    Start with Sheer Blonde Colour Renew Tone Correcting Shampoo, rinse well.
  • Smooth conditioner through wet hair, rinse well.
  • For best results, use up to 3 times per week.


I find this an absolute saviour – apart from the fact that these purple shampoos are less prevalent than they were a few years ago, John Frieda is actually the best brand: it leaves no staining on your bathtub or shower and is light and cleansing.

I have dark blonde hair that highlights naturally in the sun and unnaturally during the winter. However, I find that these turn brassy very quickly unless I use this shampoo. The JF shampoo keeps my highlights cool and flattering, instead of brassy and ageing, and your hair is left clean without being stripped either of its natural oils or the colour.


The shampoo is vivid purple in colour and gives my hair a real silver sheen. I am mostly grey and didn’t want the sort of yellow-y look grey hair can have sometimes. Even though this shampoo is supposed to correct the colour of hair that’s been dyed platinum blonde, it works really well on undyed grey hair. It also volumises, which I hadn’t expected.


I am a dark brunette and have recently added blonde highlights to my hair. After putting a lighter colour over my dark hair I noticed my highlights went an awful brassy copper colour and they shimmered a funny colour in the sun. I didn’t want to dye my hair back because I want my hair to stay in a good condition so I heard about ‘ purple shampoo’ and thought I would definitely give it a try.

‘John Frieda Colour Renew ‘ has been perfect, so far I have used it twice and already seeing major differences. My brassy tones have dulled down and my colour is fresh. My hair feels soft and not dry!


My hair went disgusting brass yellow, looked gross! After one wash it took out most of the brass! It’s like a miracle cure. My hair is a little dry, but the colour part is fantastic and a major difference after just one wash!

I recently got my hair highlighted for the second time and was really happy with the outcome. However, parts of my hair had a very brassy tone so I wanted something to help neutralise the brassiness. This shampoo definitely does, even after the first wash I noticed a significant difference! After using this shampoo my hair now has more natural looking ash-blonde highlights.

After 3 weeks of using this product every 2 days or so, I’ve noticed the brassiness has faded and the colour blends a lot more naturally and less obvious colour streaks. It’s even lightened my natural hair colour underneath to blend further. I usually use with a different conditioner as my hair is really thick and needs a deeper conditioning, providing this product works just as well on its own without the same conditioner.

I had my hair dyed blonde a couple of days ago, and it was nice but looked a bit gingery, so I used this and it turned it into a really nice blonde in the first use! I’d definitely recommend it.
The only thing is follow its advice and don’t use it too much, as it WILL turn your hair blue. (Ooer!)


Purple toned colour corrector products tend to be hit and miss. You want one that doesn’t interfere with the colour, but will still ‘lift’ and neutralise the brassiness.

Older hair in particular, can become very dry (from years of dyeing and highlighting), and I’ve found some toners work on the colour front, but suck out moisture and make hair a bit stiff to comb through afterwards.

I always come back to Colour Renew. Although the packaging and formula has changed throughout the years, I actually think they’ve improved upon it and it’s still one of the cheapest options not only to correct the slight orangey tinge that can appear on highlighted hair when it’s starting to fade, but also lighten up blonde tones.

The shampoo lathers up quickly (thanks to the twin evils of Sodium Laureth Sulfate and Sodium Lauryl Sulfate – of course, if you’re concerned about these SLSs, then Colour Renew is not for you), but, and this is new to me, hair already feels much smoother before conditioner.

Every time I’ve used Colour Renew (and I always use the conditioner with it), my hair looks brighter, feels silkier and my highlights pop.


John Frieda Sheer Blonde Colour Renew Tone Correcting Shampoo 250ml
John Frieda Sheer Blonde Colour Renew Tone Correcting Conditioner 250ml

£5.50-6.00 each, but often on a 3 for 2 offer at Boots.

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