Last summer, Clinique changed the formula of one of their first, and still best-selling, products, Dramatically Different Moisturizing Lotion. I’ve used this as my ‘go to’ moisturiser for over 25 years. It’s certainly an expensive buy, but I felt I couldn’t do without it. Any sudden dryness or tightness and it would re-balance and hydrate my skin; I used it to moisturise and plump up my lips before make up and I also used it in between testing moisturisers for this site.
Used – past tense. I do not like the new and improved formula at all. Until a few months ago, I hadn’t realised the formula had changed. I stocked up at the airport and when I went to apply it, I saw the colour was lighter, I felt the consistency was thinner and it left a film on my lips. It also didn’t absorb or sink into my lips and ‘fill in’ the fine lines around my mouth as it used to. It wasn’t until I went to the Clinique counter to complain about this ‘bad batch’ that I found out the formula had been improved.
Clinique’s own reasoning for the change:
It was designed for the 1968 environment, but patients I see now have different skin complaints due to changes in the environment. We wanted to respond to that. Dr. David Orentreich, Clinique’s guiding dermatologist.
I would disagree that the texture’s the same, it’s much ‘silkier’ to the touch and it also made my skin shiny under make up. I have one, big (phew), unopened bottle of the original formula so it’s my usual scout of eBay and Amazon for another ‘non-plus’ one before I crack it open.
The gel version (which I also didn’t get on with) is still available, I found it ‘sat’ on my skin and didn’t absorb into it at all.
To be fair, there are a lot of positive reviews of the new Plus version:
My skin glows. This does what it says. Feels soft and light on my skin and is fabulous if you have sensitive skin. My skin looks younger and feels supple.
Very good moisturiser. I was a bit dubious when I first used this product as I thought it was a bit greasy, but that was only because I used far too much of the product. Now I apply much less and it does an excellent job of moisturising my skin and you don’t get any of those little bits left on your skin if you do over do it!
I love this moisturiser. It is easy to apply and goes on like a dream as it’s so silky. No sticky or cloying residue and absorbs in quickly.
I don’t know that the new formulation does anything majorly different but I do know that my skin feels comfortable, soft and supple. I use it day and night all over my face (including my eyes) happy in the knowledge that it is not going to cause a flare up or irritate my skin in any way. It sinks in nice and quickly and is ideal under make up.
Magazine editorials have also been very positive about the changes. But, bear in mind that Estee Lauder own Clinique and have a massive advertising budget.
It’s a shame journalist Liz Jones has created an indiscreet and frankly flaky, persona, through her confessional style of writing. As a former editor of Marie-Claire she has inside knowledge of the inner workings of relationships between magazines and the big brands who advertise in them.
What also soon became apparent was how beholden the magazines are to their major advertisers. The job of the executive fashion editor on a magazine is, to put it bluntly, to ensure the brands that spend the most money in a magazine receive the best editorial coverage. Source: The Daily Mail
I know it sounds a bit cynical, but the only opinion I trust is my own.
REVIEWS (I can relate to)
I’ve been using Clinique Dramatically DIfferent Moisturiser for over 20 years and I’m really disappointed that it’s been changed. It used to just disappear so that you couldn’t tell that I’d moisturised. Now I’m left with a greasy feeling and a slightly shiny face that looks like I’ve been sweating.
+ What exactly? Sunflower Oil? It doesn’t absorb into my skin at all, a sticky white substance was left on my face especially visible in the nose creases and hairline. I only used one pump. I have severely dry eczema prone skin and had not used any moisturiser for 2 weeks after my usual lotion ran out. After a 3 hour wait, I still felt a layer of oily moisturiser sitting uncomfortably on top of my skin clogging up my pores. I used to own the lotion version a couple of years ago and after hearing they had revamped their formula I was eager to try it. Sadly, I won’t be recommending this product to anyone.
I cannot express how much I hate the new DDML+, the effect it has had on my skin is terrible and I am absolutley gutted that I can no longer use it. It leaves my skin clammy, greasy, tacky and dry and patchy and for the first time in my life I have been fighting breakout after breakout of hideous angry red spots.
I also became spotty a couple of years ago when i purchased the DDML Gel version instead of the original DDML. After all these years I am gutted that I am now having to switch to a different brand, with skin as sensitive as mine it is no fun having to experiment with new products. Big thumbs down Clinique, what a let down!
The original formula was great but this feels like spreading oil over my face. Its greasy and sits on skin. Am taking it back. There’ s a saying – “If it’s not broke don’t fix it” Clinique should revert back to the original formula.
I never normally write reviews but feel very strongly about the new ddml+ I have used the original for years and found it was excellent for my very very dry sensitive skin especially my eyes, but the new formula doesn’t sink in and smooth your skin like the original, leaves your skin a bit tacky & greasy. Please please bring back the original for loyal customers.
This new formula is harsher and doesn’t suit my sensitive skin. It has caused me to break out and my skin didn’t react well with this product. It feels uncomfortable on my skin and I hate it. The consistency has also changed; it’s watery and skin absorption is not good.
Loved this product as an everyday moisturiser on its own or under a more specialist one, but so disappointed with the changes made. Now leaves my skin looking and feeling greasy and caused spots. Will not be using it again. Why all the changes Clinique?
Clinique Dramatically Different Moisturizing Lotion + 150ml £29.50 John Lewis I’m nonplussed.