Let’s face it, there are so many beauty blogs jostling for space on the net, why start another one? Part of the answer is that there’s a book I read last year called ‘Before I Go To Sleep’ – a thriller, by SJ Watson.

The heroine, Christine, wakes up every morning with no memory of the past 20 years and gets the shock of her life when she sees a 47-year-old face staring back at her in the mirror and wonders who the hell is this middle-aged woman? I know how she feels.

Unfading Beauty is for all us Christine’s out there.

Not so much about beauty – You Tube is awash with the most amazing make up tutorials (and some very entertaining, truly terrible ones), but concentrating more on the ‘unfading’ bit. Maintenance and prevention. Less, papering over the cracks and more, filling them in and preventing new ones from forming.

Every post will be dealing with the challenges that approaching 50 brings and there are a few… The aim is to swap product recommendations; make up techniques; sift out gimmicks and expensive PR campaigns and find the products and tips that actually work. The anti-ageing products will be reviewed and tested by a 50+-year-old women, not a fresh-faced 25-year-old!

Feel free to use the ‘contact me’ form to email me with comments and suggestions.

Short of full head and body transplants, we’re never going to be 27 again, but we can stick a pedicured foot in the door marked ‘ageing’ and stop it from closing.

UPDATE: 13th APRIL 2013

Oh great, Nicole Kidman is currently filming the role of Christine in the big screen version of Before I Go To Sleep. I thought the idea is that Christine is supposed to wake up looking 20 years older, not frozen in time…

Why did I choose the name UNFADING BEAUTY? The name was inspired by a poem written by Thomas Carew.

This beautiful poem is about how inner beauty is more important than outer beauty.  At our age, I think we’ve all finally figured this out, but there’s no harm trying to match to the outside to the inside!


He that loves a rosy cheek,
Or a coral lip admires,
Or from star-like eyes doth seek
Fuel to maintain his fires:
As old Time makes these decay,
So his flames must waste away.

But a smooth and steadfast mind,
Gentle thoughts and calm desires,
Hearts with equal love combined,
Kindle never-dying fires.
Where these are not, I despise
Lovely cheeks or lips or eyes.