REVIEW: Bobbi Brown Eye Gloss – Beach Nude

Bobbi Brown Eye Gloss

So, I jumped on the ‘glossy eye’ bandwagon and bought Bobbi Brown’s Eye Gloss in Beach Nude, a shiny caramel shade.


An all-new liquid shadow formula that glides on lids and delivers a glossy, high-shine finish.

The liquid formula delivers a high-shine visual effect and never leaves lids sticky or tacky. ← Lie!


  • Twist base of flow-through wand to dispense product, then swipe across lids.
  • Use fingers to blend onto lids.


I already use Missha M Dewy Glossy Eyes (which I love), and though the concept of a ‘modern glossy eye’ is similar, that’s all these two products have in common.

Also, I can’t believe I moaned about splashing out £9.00 on M Dewy 4g, when Bobbi Brown 1.4ml, (how much?) is £10.00 more. Is it our consumer mindset? Do we subconsciously give ourselves permission to spend more on a premium brand?

As a positive, the colour is divine and Beach Nude is understandably, the most popular shade.


I mistakenly applied a slick over another eyeshadow (I was treating it as M Dewy – wrong!) It reacted and separated, it wouldn’t wipe off, so I had clean up and start over.

Mistake number two, I applied it over primer, now I do use NYX Milk Jumbo Pencil as a primer, so I could be at fault, maybe a lighter formula of a dedicated primer would work? Anyway, it went very patchy and I went back to the beginning.

I think the gloss is best applied to a naked i.e. non primed eye, although longevity would be a problem. It’s just that the opaqueness means skin colour shows through; for this reason it’s better suited to those with deeply tanned, olive and darker skin tones. For me and my fair skin, not so much.

So, I applied it to a bare lid. Unfortunately, it’s tacky and sticky and that stickiness doesn’t die down during the day, plus it creased. It feels like a lip gloss and is just as tacky.

There was a ‘side effect’ though, that I didn’t mind – my eyelashes separated and fanned out beautifully into long spikes (obviously some of the gloss transferred to them). It was much the same effect as putting Vaseline on them.

Talking of Vaseline, back in the 70s and 80s, we used to mix a tiny blob of it with eyeshadow TO CREATE A GLOSSY EYE!

We also used to apply lip gloss to our lids, which sometimes worked, but more often than not, left us with very sore eyelids – not recommended!

I feel Bobbi Brown Eye Gloss was an expensive mistake.


Beauty bloggers are raving about this product and I spotted Caroline Hirons (olive skin tone?) wearing it on a video, it looked amazing and made her eyes look twinkly.

However, delve a little deeper and other reviewers – i.e. consumers, have experienced the same problems to me.

It’s so sticky and gross feeling, kind of like a super thick clear gloss. I feel like I stayed tacky all day long and kept sticking my lid together.

Once applied it feels very tacky and the shade is nice but not worth the money. Great substitute for that wet beachy eye look would be Vaseline.

The product was sticky and just uncomfortable. I was hoping for a clean, polished look, but this product fell short.

Very opaque and not very long-lasting. It’s not worth the price. I used this over a week time frame to test it out and hated how much it creased.

This product is so tacky, for such a high-end product this was not expected. It gets all over my lid and creates a mess all around.

For balance, there are lots of people who love it, but so many are saying it remains tacky and creases and that’s exactly how I feel.

Bobbi Brown Eye Gloss

Bobbi Brown Eye Gloss – Beach Nude £19.50 (1.4ml) Also in shades, Nude and Island Pink

Bobbi Brown Eye Gloss