Our skin is thinnest around the eyes, on the neck, the chest area (décolletage), and the back of our hands. Because there’s no deep cushion of fat to plump up these areas, they are the ‘giveaway zones’ that are mostly likely to show the first signs of natural ageing.
I’m always interested in skin care products and devices that will help improve the appearance of these areas, the chest area in particular. I’ll say it for 10,000th time on here, don’t sleep on your side, those deep chest creases will haunt you forever!
For the past 5 weeks I’ve been trialling a range of ‘hero’ products designed especially for the neck and décolletage, from US skin care brand PRAI, targeted to the 40-50+ age group – I’ll never get used to ticking the ’50 and over’ boxes on forms.
PRAI is a world-renowned skin care company dedicated to creating age-defying beauty products infused with their exclusive, signature ingredient: Prai Root essence.
PRAI started selling on QVC UK and due to overwhelming demand for their products, they have now launched over here.
If you need more confidence in this brand, which you may not have heard of before, they have just been announced as the primary skin care line in The Dorchester’s Spa. The prices aren’t Dorchester high though, with my ‘star’ product (there’s always one in every line), sitting at the £40.00 mark.
PRAI Ageless Throat & Décolletage Cream – RRP £19.99 (50ml)
This light and luxurious crème has become a cult classic. Key ingredient Sepilift™ works to increase firmness and resilience to skin. It is infused with Mulberry, Saxifrage and Grapeseed extracts that brighten skin, while diminishing age spots and discolouration.
This is PRAI’s best selling product worldwide. It has a ‘spa-like’ fragrance and I’d describe the texture as a cream gel hybrid. It feels cooling on the skin when first applied.
It’s essential to allow the cream to dry properly for at least a couple of minutes to stop it rolling, especially if you apply other products on top i.e. a power bronzer.
Once it is fully dry though, there’s an immediate smoothing appearance and because of this, I always apply a couple of dabs to the backs of my hands.
PRAI AGELESS Throat Microdermabrasion Skin Resurfacer – RRP £24.50 (118ml)
Suitable for the delicate skin of the neck and décolletage. This gentle abrasive with fine aluminum oxide micro crystals helps exfoliate and remove dead skin cells without harsh scrubbing.
HOW TO USE
Massage over moistened throat and chest using gentle circular motions. Rinse. Avoid direct contact with eyes. If contact occurs, rinse with water. Use 1-2 times per week.
The crystals in this pale green exfoliator are incredibly fine and there’s no pinkness afterwards, just really smooth skin. Twice a week is ideal and shedding old skin cells will let skin care products on these fragile areas work more efficiently.
PRAI Beauty’s AGELESS Throat Ionic Serum, RRP £39.99 (30ml)
PRAI’s revolutionary serum rejuvenates the skin, using iontophoresis technology – leaving you with a youthful, radiant glow. It’s activated by the Ageless Throat Ionic Device and boosts firmness and optimizes skin collagen. Light-refracting Microspheres diffuse the appearance of lines and creases, while Vitamin B3 smooth’s and promotes even skin tone.
HOW TO USE
Apply the serum to cleansed and toned skin using gentle upward strokes, starting from the décolleté area up to the collarbone and neck.
My star product. I like the cream, but I LOVE this serum! The fragrance is very faintly spa like and the texture is like a thick serum.
I’m going through this fast, because I’m using more than the couple of pumps recommended, I feel I have to, because my skin feels so nice afterwards, I want to make sure every part of my neck and chest looks smooth, especially if I’m going out. If you don’t want to buy the device (and I understand that’s not everyone’s thing) then this serum will be enough.
It absorbs in seconds if you rub it in. However, if you are using it with the Ionic device, try to let it sit on the skin instead so that the paddle can glide easily over it.
PRAI Beauty’s AGELESS Throat Ionic Device, RRP £59.99 (Device & Serum duo £79.99)
The device activates the Ageless Throat Ionic Serum and helps provide enhanced firming, filing and plumping benefits to the ‘crinkles’ of the thin, delicate skin around your throat and décolletage area, whilst ensuring an even and smooth application. It is battery-operated so is easy to use, lightweight and perfectly sized for portability.
This works by iontophoresis technology, in layman’s terms, it’s a way for the serum to be absorbed into the skin on a deeper level using a low electric current. The serum is positively charged and the device emits a positive charge, used together they push the serum into the skin instead of it merely sitting on top.
I’m excited to see more of this innovative technology in anti-ageing. Nothing will be quite as instant as a shot of Botox, but there’s a definite move towards non invasive skin care solutions and I welcome that with open arms.
HOW TO USE
- Apply a thin later of serum to cleansed skin neck and chest.
- Turn on the device by moving the indicator to the ‘+’ setting. The light will go red.
- Slowly glide the flat paddle upwards, working from the décolleté area up to the collarbone and neck.
- One full sweep over each area is all that’s needed, be careful not to tug at skin.
- When finished, shut off device by moving indicator to “0” setting.
- Clean device paddle by wiping with a dry cloth or tissue.
This is foolproof. There’s a slight vibration and hum when you toggle it on; it’s very light and comfortable to hold and you can’t feel any vibration when you’re using it. It’s one of the easiest gadgets to work with, all you do is slide it upwards from chest to jaw after you’ve applied the serum.
I’ve timed the treatment and it’s 45 seconds tops. Afterwards, skin is immediately silky smooth, but I’m only 5 weeks in, so I’m going to attribute it (for now) to the wonderful serum.
This is the least time consuming anti-ageing device I’ve ever used, so slipping it into my morning and evening routine is no problem. I’ll come back to this review in 8 weeks’ time.
The founder of PRAI Beauty is Cathy Kangas, who is a board member of The Humane Society of the United States. A portion of all PRAI Beauty’s proceeds go directly to the HSUS and other animal organisations.
The brand is stocked at PRAI at QVC UK and praibeauty.com