Sulis & Thermae are a London-based, online retailer who specialise in offering carefully selected luxury aromatherapy, skin care, bath and beauty products from established companies, niche brands and artisan producers.

Luxury doesn’t always have to come with a premium price tag though, with products starting at a very reasonable £2.50 for a bar of hand crafted, Grapefruit & Shea Butter Massage Soap.

At the other end of the scale however, is BioEffect 30 Day Treatment Serum, which I’m delighted to be trialling. More so, after researching the brand online. Without being too wordy, or throwing out reams of technical information (yeah, we all skip those sections, don’t we?) BioEffect is a highly concentrated, anti-ageing treatment from Iceland.

BIOEFFECT 30 DAY TREATMENT is the first and only skin care product to contain three different types of cellular activators found in human skin, replicated in plants. 

What’s so special about this product is that it contains Nobel Prize winning EGF (Epidermal Growth Factor) “conductor” for skin cell renewal. This cellular activator signals skin cells to speed up their renewal process and to increase the production of collagen and elastin.

In other words, scientists have found a way to artificially reproduce EGF – a naturally occurring skin protein which stimulates the production of collagen and elastin. Like everything else, our cell turn-over slows down as we age. The idea behind BioEffect is that it awakens the renewal process and encourages new skin growth and repair, the result being younger, fresher looking skin.

“Cosmeceutical” High-tech skin care that falls into the gap between cosmetics, which by law should make only a very temporary change to the skin, and pharmaceutical products, which can be provided only with a doctor’s prescription, and bring about lasting changes.

THE SCIENCE BIT – Green biotechnology


Using patent pending biotechnology, the cellular activators are naturally forged in barley seeds. The barley seeds are grown in volcanic pumice and watered with pure Icelandic spring water in state-of-the-art greenhouses in Iceland, using renewable underground volcanic energy for heating and lighting.

Such green biotechnology bypasses the risk of including bacterial endotoxins or potential human infectious agents associated with conventional production in bacteria or animal cell culture systems.


  • Apply morning and evening to clean skin for 30 consecutive days
  • 3-4 drops are all that is needed to treat face and neck
  • Pat gently around the eye
  • Wait 10 minutes before applying make-up
  • At night, it’s recommended that no other products are used simultaneously

Packaged in three 4ml glass vials with dropper applicators.
Free from parabens and fragrances.
Suitable for all complexions, including sensitive and mature skin.


Adjusted to reflect real-life size.


BioEffect’s EGF serum, skyrocketed to instant cult status. On both British Airways and Virgin Atlantic flights, the BioEffect serum is currently the best-selling cosmetic item and it was BA’s number one revenue product, outstripping both alcohol and tobacco sales — during the first quarter of 2013.

“BioEffect has proved successful with our customers. It’s sought out by those beauty junkies in the know.”

Elodie Bohuon – Beauty Buyer, Selfridges. Evening Standard 2013

BioEffect 30 Day Treatment Serum £210.00 Sulis & Thermae
BioEffect Website

More lovely hand picked products from Sulis & Thermae